Tips, strategies and insights.

we all know content creation should be in the diary, but it’s also an easy task to “reschedule” aka delete, when something that feels more important turns up.  Who will hold you accountable if you don’t show up? Future you probably when you’re feeling stressed but the reality is that doesn’t help either.

What if there was a different solution, a more productive one?

A lot of the women I talk to aren't just busy. They're nearing burnout. Disheartened, wondering if it's even worth carrying on. The thing they're waiting to afford might actually be the thing that stops them quitting.

Because of the way AI works, the results it generates are often bland and lacking uniqueness, which defeats the point of marketing, you need to stand out, not blend in.

You’ve got your hands full (Literally)

Stopping to take a photo for content is not the first thought in your head when you're wrestling sheep for drenching or untangling the broken fence for the fourth time this week. When you come in at the end of a long tiring day, it’s understandable that creating content isn’t appealing. , but it’s where your customers are looking. You need them to be able to find you and be compelled to come to you.

You’ve worked hard all year to get your business to where it is now, and whilst you will inevitably work less over the summer, you don’t have to lose all the momentum you have built up. Do a bit of prep work now on your socials, and September you will thank you.

Part of you that fears putting more content out and becoming busier because then you’ll have even more to cope with.  

. If you can use a variety of content platforms, you are spreading that support as wide as possible to give your business the strength to grow. A bit like a frame of canes you put up to support the beans to grow along.

Using everyday moments as part of your connection building content, you will lose that feeling of “I don’t know what you post.” Because you’ll see content opportunities everywhere, that allow you to socialize with your audience and show them your lived experience.

Work with your busy seasons as well as nature’s seasons.

Map out a plan that works for your life specifically, so that you feel good about it and you want to implement it rather than be daunted by it.

When you find the right virtual assistant, the process of setting up and working together can be easy. We are here to help. The time you take to find support is totally worth it in the long term.

Getting help in your business is not a sign that you’re not good enough, far from it! It shows how serious you are about what you do. When you find the right support it won’t even feel difficult instead it will be a relief to collaborate with a like minded person to achieve your goals.

An audit will help you refamiliarize yourself with each account you have and what messaging its been sharing. It’s easy to get caught up in creating posts and forget to maintain other aspects of your account.

Taking 5-10 minutes to look things over with an easy guide of what to check will help you identify an updates and  information gaps that could be costing you customers and time.

There is so much that can be achieved organically; finances don’t need to be a limiting factor in the success of your social media profiles.

Your content isn’t for you.

Your customers might still be searching for you even if you are off work, you still want to be found in those searches.

Allow yourself to get some support and come away from the session with new tools and ideas so that you can do your marketing more easily in the future.

I know the constant need to create content to market your business is a cause of stress to time poor mums, who are already juggling so much.

I found a writing framework that simplified my content creation and has been a game changer for me, so read on and let me share with you how it works and the benefits of using it.

The tricky times are unavoidable but as the saying goes, where there’s a will there’s a way.

It’s just about controlling the doubts and taking sensible action.

Deciding what to create content about when you’re a busy mum juggling looking after kids, animals, a house and a business can feel like one challenge to many when your time and energy poor.

In this blog, I will help you overcome this. We will look at six questions to ask yourself any time you’re not sure what to post about.

Repurposing content reduces your workload because you aren’t starting from scratch Meaning you not only save time on the creation and editing but you also put less stress on your creativity.

When you repurpose content you give your creative brain power a break without losing any consistency in your online presence.

Working with a virtual assistant can prove a gamechanger for many business owners.

I know you’re probably thinking you don’t want to add something else to the to-do list but having a plan in place helps you feel more in control and reduces your stress. It’s proven that you achieve 41% more action when you have a plan to follow.

To help you avoid having to work doubly hard to get your momentum back in September here are 5 actions you can implement in the next 5 weeks to make sure you’re not stressing about your online presence all summer.

On both Full and Part Livery scheduling is included because you don’t need to find time to do it when you could be doing something in your zone of genius.

I think an amount of self doubt is good because it means you care and will prevent you getting complacent, you don’t want to let those doubts grow too strong otherwise they could halt your progress.

There isn’t networking on the doorstep when you live in the countryside and when you have to factor in the longer than-average commutes to attend events. I found the best way to incorporate networking into my activities is to choose wisely what I attend so that it’s as fruitful as possible as well as making sure I can take the children along if needs be

I really don’t recommend using them all directly in your posts as it can come across as naff there are still plenty of ways awareness days can help you create great content.

You can quickly find yourself overwhelmed by your socials.

So before you join any new platforms consider these 5 questions.

Podcasts are great for increasing your visibility and building your brand awareness. Your content will be available on a wider range of platforms for your ideal listeners and potential clients to find you.

I know in reality a lot of self-employed people struggle to switch off from work and relax over the holidays.

I want to remind you it is perfectly possible to enjoy the festivities without damaging your business.