As a busy mum, your content needs to help your business grow.
I know you want your business to grow and thrive, because I feel the same about mine.
We knew it wouldn’t be easy juggling parenting and a business, at times it feels nearly impossible, but you mustn’t lose sight of the fact that you have awesome skills to share and using them supports your family.
Unless you do similar work to me, content creation was probably not one of the skills that drew you to a business. The truth is, you need it to support your business. It’s an important part in helping you nurture new customers, and every business needs those to survive. But it’s an overwhelming task that’s always looming over you. Content creation is on going, but it should be a supportive act rather than a source of guilt and overwhelm.
If you’re currently in a position of feeling stressed out by all the things you need to do behind the scenes to run your business, then there is probably part of you that fears putting more content out and becoming busier because then you’ll have even more to cope with.
And I understand that, so the first thing is to make the content creation you already do easier, to save you time and reduce that overwhelm. When we have a structure to follow, it takes less mental energy and time to complete. Like following a recipe when you cook, it guides you through the process.
That’s why I created my content planning tools; they are designed to gently coax ideas out of you, because an overwhelmed brain can find creativity hard. By writing them down, you also free up brain space for fresh ideas, which is essential for overall growth.
Take a look at the full range of tools here.
The next thing to check is that your profile is set up correctly so that once you’ve got people’s attention, they know what they need to do next. I’m talking about elements like your bio, banner images, and links for starters. These are just a sample of things I go through with people on my audit calls. If you’d like to take one of my free slots, get in touch.
Your content is there to shine a light on what you do and how it helps. No business ever thrived by being hidden in the shadows. Don’t panic, that doesn’t mean you need to be on your phone 24/7. Your content is meant to be there to represent you when you are busy in the “real world.” A bit like when people walk down the high street, they still see the shops even though it’s shut. Putting posts into the world means that if you and your dream customers don’t need to be online at the same time.
Bonus tip* When choosing a time for your content to go out, think about your customers’ habits rather than your own.
Different forms of content help support your business in different ways. For example:
Blogs- Help your website SEO, so you show up when people Google, topics you’ve covered. (Other search engines are available.)
Social media- Help keeps you visible to people and keeps you front of mind when people are scrolling.
Emails- Are a direct method of communication and mean you can stay in touch with people in a way that you have full control over.
When you look at it this way, each type of content has a different support role. If you can use a variety of content platforms, you are spreading that support as wide as possible to give your business the strength to grow. A bit like a frame of canes you put up to support the beans to grow along.
I haven’t forgotten how busy you are, and how stressed your to-do list makes you feel. I’m not trying to make you feel worse. The key is quality over quantity. 1 blog post that can be repurposed into many social media posts and the theme for an email. Is better than many scattered social media posts that are unrelated.
Using this write once, use many times approach makes a more efficient use of your time and energy. If you’d like to find out more detail about how to do this, read my blog on repurposing.
If you’ve read all this way, thank you, it’s been a long one. I hope you’ve found it inspiring and useful.